Creative industries – Outcome 1

Define the Creative Industry sector in the UK

The UK’s creative industry is usually pretty low-budget, independent and experimental. It excels mainly in sectors such as film, fashion, literature, art and architecture. The UK’s creative industries are instinctively international in both outlook and influence, reflecting the country’s cultural and ethnic diversity.

The creative industries sector in Scotland supports over 60,000 jobs and contributes £5 billion to our economy.

Research and identify the range of work within the sector

  • Advertising
  • Architecture
  • Arts and antique markets
  • Crafts
  • Design
  • Designer /Fashion
  • Film, video and photography
  • Software, computer games and electronic publishing
  • Music and the visual and performing arts
  • Publishing
  • Television
  • Radio

Research and

In 2007 the Scottish Government identified a number of key sectors which offer high-growth potential and the capability to create economic impact for Scotland. The creative industries is one of these sectors, with an emphasis on digital content and technologies.

Worldwide, the global entertainment and media industry is predicted to be growing at a rate of 7 percent annually, with strong growth in the mobile/wireless, internet advertising and video games sectors.

– Film & broadcast

After London, the highest level of film, television and animation production in the UK takes place in Scotland.

As it currently stands there are over 100 production companies, 300 facilities operators and about 15,000 people employed in the industry in Scotland, with a central hub of expertise in and around the Digital Media Quarter in Glasgow. Three major national broadcasters are based around this area: BBC, STV and Channel 4.

Scotland’s smaller production companies have a history of attracting major global film and TV companies, including Warner Brothers, Fox, Discovery and National Geographic.

– Games & animation

Scotland is ranked third in Europe’s top 50 games developer locations and has produced world famous, successful titles such as Grand Theft Auto.

Over 80 games studios are based in Scotland, mainly around Dundee.

Dundee’s Dynamo Games produced award-winning Soccer Tycoon for Facebook in 2010 and followed it up with Championship Manager 2011; a mobile game which has been nominated for Best Sports Game by the International Mobile Gaming Awards 2011.

Dundee has proven to be a central hub of Scotland’s games community. In Tayside alone, the creative industries and digital media sector employs 2,300 staff and boasts a combined turnover of over £100 million.

– Publishing

In a typical year, Scotland’s publishers:

  • Produce 3,000 titles – fiction accounts for around 30 percent of this
  • Account for a sales turnover of approximately £195 million at invoice value
  • Pay royalties to over 14,000 writers.

Scottish authors have produced some very popular titles. Authors such as J.M. Barrie (Peter Pan), Kenneth Grahame (The wind in the Willows), Sir Arthur Conan Doyle (Sherlock Holmes) and R. H. W. Dillard (Treasure Island).

Describe the ways that Creative Industries are different from Cultural Industries

Cultural industries are best described as an accessory sector of the creative industries.

Cultural industries include industries that focus on cultural tourism and heritage, museums, libraries and sports. Cultural industries are more concerned about delivering other kinds of value, including cultural wealth and social wealth, rather than providing financial value. Whereas the creative industries are those that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property.

The creative and cultural industries are increasingly recognised as not only being a “defining feature of the British national identity” and vital component of our quality of life, but also as vital to the health of the UK economy.

Economic impact

Its a sector that’s experienced rapid growth throughout the world in the last decade. World exports of visual arts more than doubled from $10.3 billion in 1996 to $22.1 billion in 2005. Exports of audiovisuals tripled over the same period.

In the UK the creative industries have had a significant impact on the economy, in particular on employment and in business creation. Creative and cultural industries sectors in the UK accounted for 6.4 per cent of national gross value added in 2006. It contributed £57.3 billion to the British economy, excluding craft and design.

Software, computer games and electronic publishing has had the highest average growth, at eight per cent a year. Thirty-one per cent of the total creative industries exports were contributed by the software, computer games and electronic publishing sector.

Creative industries have been an important source of employment growth in the past 10 years. Creative employment includes jobs in the 13 identified sectors, creative industries and also in ‘creative occupations’ in other industries. The growth of employment has varied by general area and by its sector, but at a national level  it is important to note that the total creative employment increased from 1.6 millon in 1997 to 2 millon in 2007. Creative occupations have generated over £40 billion in salaries and wages in 2006, while support staff earned an extra £16.8 billion. Overall, the creative workforce earned 9.6 per cent of all UK earnings.

Cultural importance 

Not only do the sectors account for higher than average growth and job creation, they are also an agent of cultural identity that play an important role in adopting our cultural diversity. To also enhance the quality of life in an area and stimulate new ideas and thinking within communities.

Cultural Wealth and Social Wealth

Our Cultural wealth defines our regional culture through varied mediums in art.

Synergy example

Synergy within the Creative industries happens all the time. Take music, for example. They’ve created their song and now they need the song advertised, and the advertisers may need film and video sector to produce it, software and computer services would edit it andthen finally it may be put on the television or radio. All these sectors working together to produce one finished end result.

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